Privacy Policy
Validity
This Privacy Policy is effective from 1 June 2026 and applies to the LITOU app and the related website litou.dk.
Who are we?
We are executive recruiters who have developed the professional matchmaking app LITOU, which matches companies with candidates in a simple and efficient way—without job postings, applications, CVs, job portals or HR databases.
You are always welcome to contact us if you would like more information. This also applies if you have any questions about this Privacy Policy or if you would like to provide feedback, whether positive or negative.
Data Controller
We are the data controller for the personal data of our users, customers, and business partners that we process. It is our responsibility to ensure that your personal data is handled appropriately.
We therefore impose high standards on our business partners, who must guarantee that your personal data is adequately protected. For example, external service providers may supply systems for managing our operations, provide services or consultancy, IT hosting, or marketing support.
What is Personal Data?
There are two categories of personal data:
General personal data includes all types of information relating to an individual, such as identifying information including name, address, age, and education. It also includes financial information, such as tax and debt information. Personal data may also include information about significant social issues, other private matters, sick leave, or employment-related circumstances. Information such as photographs, family circumstances, housing, vehicle ownership, educational qualifications, job applications, CVs, employment date and position, job responsibilities, and work telephone numbers also constitute personal data.
Special categories of personal data (sensitive personal data) are specifically defined in the General Data Protection Regulation (GDPR), and the conditions for processing such data are more restrictive than for general personal data. Sensitive personal data includes information revealing racial or ethnic origin, political opinion, religious or philosophical beliefs, trade union membership, genetic data, biometric data processed for the purpose of uniquely identifying a person, health data, and information concerning a person’s sex life or sexual orientation.
Information We Collect
User Information
Your use of the app generates information about your activity, including how you use the app, such as when you log in, the features you use, actions you perform, information about other users that you have viewed or interacted with, and how you engage with others, including searches, matching, and communication.
Profile Information
When you create a profile, you provide us with basic information relating to the profile you wish to create, such as your company name/logo, email address, and company details.
Profile Information
When completing your profile, you may choose to provide additional information, such as your geographical location, industry, profile type, employment preferences, and areas of interest. You may also add further details, including a personal description, the number of employees in your company or department, education, and completed projects.
Only your profile type is mandatory. However, the more detailed your profile is, the more accurate the matches the system can provide.
As a company, you can read here about how to attract the candidates you are looking for. As a candidate, you can read here about how to create a profile that helps you secure an interview.
Employment preferences may, in certain cases, constitute special category (sensitive) personal data. For example, if you indicate that you are seeking employment with reduced ability to work or other special employment conditions, this may reveal information relating to your health or other protected characteristics.
Facial Recognition / Profile Photos
When you upload a profile photo, it may in certain circumstances be regarded as sensitive personal data, as the most suitable profile photo is typically one in which you can be easily recognised.
By uploading your photo, you consent to your image being displayed to other users for identification and recognition purposes.
Read here about which type of photo is suitable for a company profile, and here about which type of photo is suitable for a candidate profile.
Identification Information
For company users, we collect the company’s CVR number (Central Business Register number).
In the future, we may introduce additional login methods with corresponding identity verification mechanisms to help confirm that you are who you claim to be.
Technical Information
Your use of the app involves the collection of information from and about the device you use to access the app. This includes hardware and software information such as your IP address, device ID and device type, app settings and characteristics, app crash reports, advertising identifiers, and identifiers associated with cookies or other technologies that uniquely identify a device or browser.
Please read our Cookies Policy for more information.
Content
When using the app, you may initiate conversations with your matches.
You are solely responsible for the content of the messages you send to other users. We recommend that you read our Community Guidelines before starting a conversation.
Purchase Information
When you make a purchase, we retain the invoice as proof of the transaction, including details such as what you purchased, the purchase date, the price, and the company’s CVR number and registered address.
Marketing and Surveys
From time to time, we conduct surveys, focus groups, or market research in order to continuously improve the app.
If you choose to participate, you provide us with information necessary to administer your registration and participation, as well as your responses to our questions and any feedback you provide.
Customer Support Information
When you contact us, you provide us with information that may be necessary to process and respond to your enquiry.
Other individuals may also submit enquiries or reports involving you. In addition, our moderation tools and teams may collect further information as part of their investigation.
Purpose of Processing Your Information
The primary purposes of processing your personal data are to identify you as a user and to provide you with the best possible service, both now and in the future. This includes connecting you with other users, personalising your experience, and helping you get the most value from the app.
We also process your information to protect you and all other users while using the app. We take this responsibility very serious and are continuously improving our systems and processes to strengthen the security and protection of our users.
In addition, we record your purchases and payments and use anonymised statistical information to identify the number of users within the various matching categories. In this context, your personal data is, of course, anonymised.
The following activities require the processing of your personal data:
To Enable You to Use the App
We use your personal data to create your profile and to operate and maintain the app’s various features. This includes recommending other members to you and recommending your profile to other members.
Your personal data also enables us to organise prize draws and competition, respond to your requests and enquiries, monitor the performance of the app, troubleshoot technical issues, and resolve problems as they arise.
To Process Your Purchases
The information contained on invoices enables us to process payments. Invoice information will be retained in accordance with applicable legal requirements.
To Improve Existing Features and Develop New Services
We process your personal data to invite you to participate in focus groups, market research, and surveys, to analyse how the app is used, and to review interactions with our customer support team in order to improve the quality of our services.
We may also use your information to develop, test, and improve new features and services, including through the use of machine learning and other technologies.
To Protect You and Other Users
We process your personal data to prevent, detect, investigate, and combat violations of our Community Guidelines.
We also use your information to develop and improve tools designed to prevent, detect, and address violations, including preventing users who have breached our guidelines from creating new accounts.
Your personal data also enables us to:
To Comply with Legal Obligations and Protect Legal Rights
We process and retain personal data where necessary to comply with applicable laws and regulations and to demonstrate such compliance.
We may also process your information to support investigations, establish, exercise, or defend legal claims in actual or anticipated litigation, regulatory proceedings, or disputes.
Where required by law, we may:
Sharing Personal Data
As the purpose of the app is to create meaningful connections between companies and candidates, some of your information will naturally be visible to other users of the app. The amount of information you choose to share is entirely voluntary, and you remain in full control through your profile settings.
Reports of Misconduct
If another user submits a report involving you (for example, alleging that you have violated our Community Guidelines), we may, where appropriate, inform the reporting user about the action we have taken in response to their report.
Likewise, if you submit a report concerning another user, we may inform you of the outcome where appropriate.
Please refer to our Community Guidelines to understand what constitutes a violation.
Law Enforcement and Public Authorities
Where a report concerns conduct that may be unlawful, we may disclose your personal data where necessary to comply with a legal obligation or legal process, including court orders, subpoenas, or search warrants.
We may also disclose information to: assist law enforcement agencies or public authorities in investigation, comply with applicable legal requirements. prevent, detect, or investigate criminal activity, protect the safety and rights of any individual, or establish, exercise or defend legal partners, service providers and business partners.
We share personal data with trusted service providers and business partners who assist us in operating, maintaining, marketing, and improving the app.
These providers may perform services on our behalf, including: data hosting and infrastructure services, data storage and maintenance, analytics, customer support. marketing services, payment processing, legal support and security and fraud prevention services.
All such providers are required to process your personal data in accordance with applicable data protection laws and appropriate contractual safeguards.
Advertising Partners
The app is 100% free from advertisements and marketing newsletters, allowing you to enjoy an uninterrupted user experience.
Business Transfers
We may transfer your personal data if we become involved, in whole or in part, in a merger, acquisition, sale of assets, divestiture, restructuring, reorganisation, dissolution, bankruptcy, or any other transaction involving a change of ownership or control of our business.
Data Retention and Deletion of Your Personal Data
We retain your personal data only for as long as permitted or required under applicable law and delete it when it is no longer necessary for the purposes for which it was collected. The retention period depends on the nature of the information and the legal basis for its processing. Consequently, it is not possible to specify a single general retention period for all types of personal data.
With regard to payment information, such data is stored securely in our GDPR-compliant accounting system. We retain transaction and purchase records only for the periods required under applicable accounting and bookkeeping legislation.
If you decide to stop using the app, you may delete your profile at any time. Once your profile has been deleted, it will no longer be visible for other users. Following profile deletion, we retain certain information as described below.
Security Retention Period
To protect the safety and security of our users, we apply a security retention period of three (3) months following profile deletion, or one (1) year following the suspension or blocking of an account.
During this period, we retain relevant information to investigate unlawful or harmful conduct and to prevent misuse of the platform. This processing is based on our legitimate interests and, where applicable, the legitimate interests of potential third-party victims.
Legal Retention Requirements
We retain limited categories of personal data where required to comply with legal obligations, including:
Retention for Legal Claims
We may retain personal data where necessary to establish, exercise, or defend legal claims, or where there is an ongoing or reasonably anticipated dispute, claim, or investigation.
This includes situations where we receive a valid court order, subpoena, preservation request, or other lawful request requiring us to retain information in order to comply with our legal obligations or to support legal proceedings.
Anonymised and Non-Identifiable Information
Where permitted by law, we may retain and continue to use information that has been anonymised or otherwise no longer identifies you personally for the purposes described in this Privacy Policy, including improving the app and developing new features, products, and technologies.
Communication with Customers and Prospective Customers
We need to communicate with our customers to ensure that our services are delivered correctly and efficiently. In this context, we may process personal data such as your name, address, company registration number (CVR), details of the services provided, special agreements, payment information, and similar information.
We also process your personal data to communicate with you, including responding to questions about our services. We only process the information that you provide us during our communication.
The legal basis for this processing is Article 6(1)(b) of the General Data Protection Regulation (GDPR), as the processing is necessary for the performance of a contract or to take steps at your request prior to entering into a contract.
Once the relevant service has been delivered and any outstanding matters have been resolved, we will delete your personal data without undue delay.
In exceptional circumstances, it may be necessary to retain your personal data for a longer period where justified by legal or legitimate business requirements.
Accounting
We are legally required to retain accounting records in accordance with applicable bookkeeping legislation.
This means that we retain invoices and similar accounting documentation, which may contain general personal data such as your name, address, and a description of the services provided.
The legal basis for this processing is Article 6(1)(c) GDPR, as the processing is necessary to comply with a legal obligation to which we are subject.
We retain such records for a minimum of five (5) years following the end of the relevant financial year.
Security
We process your personal data securely and confidentially in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR) and relevant national data protection laws.
Your personal data will only be used for the purposes for which it was collected and will be deleted when those purposes have been fulfilled or are no longer relevant.
We have implemented appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, misuse, or any other processing contrary to applicable law.
One of our key security measures is ensuring that our employees receive ongoing GDPR awareness training, formal data protection education, and regular reviews of our internal GDPR procedures.
Your Rights
By creating a profile, you consent to the processing of your personal data as described in this Privacy Policy. You remain in control of your information at all times.
Under the GDPR, you have the following rights:
Right of Access
You have the right to obtain confirmation of whether we process personal data about you and, if so, to receive access to that data together with additional information about the processing.
You may opt out of certain types of processing directly through your profile settings. Alternatively, you may contact us if you wish to object to or request restriction of any processing described in this Privacy Policy.
Right to Rectification
You have the right to have inaccurate or incomplete personal data corrected.
You can update most of your information directly through your profile settings. If you wish to correct other information, please contact us.
Right to Erasure (“Right to be Forgotten”)
You have the right to request that your personal data be deleted before our normal retention period expires, where the conditions under applicable law are met.
You can delete certain information directly within the app. You may also permanently delete your profile through your profile settings, after which your personal data will be deleted in accordance with this Privacy Policy.
You may also contact us at any time to request deletion.
Right to Restrict Processing
You have the right to request that we restrict the processing of your personal data in certain circumstances.
Where processing has been restricted, we may continue to store your personal data but will only process it with your consent, to establish, exercise, or defend legal claims, to protect the rights of another person, or where otherwise permitted by law.
Right to Object
You have the right to object to our processing of your personal data where the processing is based on our legitimate interests.
You also have the right to object at any time to the processing of your personal data for direct marketing purposes.
If you have any questions, please contact us.
Right to Data Portability
You have the right to receive the personal data that you have provided to us in a structured, commonly used, and machine-readable format and, where technically feasible, to have that data transmitted directly to another data controller without hindrance.
Complaints
If you believe that we are processing your personal data in violation of applicable data protection legislation, you have the right to lodge a complaint with your local supervisory authority.
The competent supervisory authority in Denmark is the Danish Data Protection Agency (Datatilsynet).
Further information about your rights and the complaint procedure is available on the website of Datatilsynet: https://www.datatilsynet.dk.
We also encourage you to contact us first, as we will make every reasonable effort to resolve your concerns.
Accessing Your Information
You can review the personal information you have provided by logging into your profile within the app.
You may also request a copy of your personal data at any time by contacting us here.
Consent
To create a profile on LITOU, you must provide your consent for us to process your personal data in accordance with this Privacy Policy.
We will only process your personal data for the purposes described in this Privacy Policy.
Providing your consent is entirely voluntary. However, because the app relies on the processing of personal data to function, you will not be able to create or use a LITOU profile without providing the necessary consent.
For users under the age of 16, consent must be provided by a parent or legal guardian before a profile can be created.
Withdrawal of Consent
Where our processing of your personal data is based on your consent, you have the right to withdraw that consent at any time.
You may withdraw your consent by updating your profile settings or by changing the permissions you have granted within your device settings, such as access to your contacts, photos, advertising identifiers, location services, or permission to receive push notifications.
Please note that withdrawing your consent may result in certain features of the app no longer functioning as intended.
If you require further information, you are welcome to contact us at any time.
Requests Related to Personal Data
To protect your privacy and the privacy of all our users, we may ask you to provide information to verify your identity or your authority to act on behalf of another individual before responding to your request.
These verification procedures help ensure that no unauthorised person gains access to your personal data.
We reserve the right to refuse a request where:
If you request information of another user – for example, copies of messages exchanged between you – that user may also be required to submit or authorise the request before the information can be disclosed.
Changes to this Privacy Policy
Our mission is to help you connect safely and effectively with the company or candidate that is the best match for you.
At the same time, we must comply with applicable laws and regulations. We therefore reserve the right to update this Privacy Policy whenever necessary.
The date of the latest version will always appear at the top of this Privacy Policy. Where changes are material, we will notify you directly within the app or by other appropriate means, where required by law.
Additional Policies and Information