Which Photo should I use for my Business Profile?

Well, which photo should you choose for your profile?

Here’s my take on it

First and foremost, your profile should look professional

After all, you’re not representing yourself

You’re representing the company you work for

Or, if you’re self-employed,

Your own business

A great profile photo

Is a picture of your building

Taken from the street

Or from the parking lot

Or whatever people see when they arrive at your business

And there’s one very good reason for that

It is in people’s nature

To like things

That feel familiar

When I’m going somewhere new

Somewhere I’ve never been before

I often look up the address on Street View first

Then, when I arrive

I’m genuinely happy

Because it looks

Exactly the way I expected

I recognize the place

Even though I’ve never been there before

And that is really a great feeling

You can create the same feeling

By using a photo of your building

Then, when candidates

Arrive for an interview

They’ll recognize your company

As soon as they get there

And just like that,

Half the job is already done

They’ll already feel more at ease

Because they’ve already seen

What the place looks like

Before they even got there

Another option

Is to use your company logo

That’s recognizable too

Or, even better

Use a photo of your building

With your logo placed in one corner

(If you have a little extra time to make it look really polished)

Of course,

You can also use

A photo of yourself

That will also be recognizable

When candidates arrive for the interview

Personally,

I prefer the photo of the building

It’s almost like being there

Before actually being there

Wouldn’t you agree?

Here are a few examples

Of what your profile photo could look like: