Writing a Catchy Description getting the Interview

We have removed job applications and CVs!

Yay! you might be thinking

At least, I hope you are

If not, you’re always welcome to stick with the traditional way of applying for jobs

But if you’re ready to try something different

Keep reading and find out how you can still reach your future employer

Without writing a single application

I do have one piece of bad news, though

You still need to write a bit

Just not nearly as much as before

What you’ll be writing is what used to be the profile in a traditional CV

You know

That short, rather boring paragraph at the top of your résumé

The one that never seemed to get much attention

Mostly, because you didn’t realize how important it actually was

Now it’s time to take that profile out of the drawer

Dust it off

And let it shine

Because this is where your future employer gets to see who you are

It’s the most important part

Just like it always was in your CV

Whether you realized it or not

Now, that we have established that

Let’s get started on writing a profile that really stands out

First things first

Ask yourself:

Who are you actually writing to?

Just like with any other job application

The most important thing

And this is really important

Is that you write about your reader

Not about yourself

Let’s say that again

It’s incredibly important

That you don’t write about yourself

Write about your reader

“But how do I do that?” you’re probably thinking

“Isn’t this supposed to be about me?”

Actually, yes

But let me give you an example

Imagine you’re buying a new bed

Are you more interested in hearing about the store that sells it?

Or are you more interested in hearing what the bed can do for you?

I know which one I’d choose

I just want a bed that gives me a great night’s sleep

So I wake up

Feeling refreshed and well-rested

Ready to be there for all of you who use LITOU

Your profile works exactly the same way

Before your future manager gets to know you

The only thing he is really interested in is:

What’s in it for me?

And that’s exactly what your profile should answer

In other words:

What does the employer gain by hiring you?

So, this is your angle

Of course,

You’re still the one who has to show the manager what you can do

But there’s an easy trick that makes this much more effective

Use fewer “I” statements

Instead, write things like:

I can offer…

You’ll gain…

I can contribute with…

Yes, you’re still talking about yourself

But now you’re framing it in terms of what the employer gets out of it

You’re still describing your strengths

You’re just making them far more relevant and appealing to the person reading them

So how do you actually do that?

Here are a few examples

That you’re welcome to

Borrow,

Adapt,

Steal

I don’t care

My only wish

Is that you’ll be discovered by exactly the right employer

You have 550 characters to work with

So go ahead

It’s time to start writing